Product packaging: three steps to perfect results

You created a convenient online store, attracted customers to it and took care of fast delivery of the goods. Will the customer be satisfied with the purchase? Not if the packaging is disappointing.

Take care of the packaging so that the buyer has a good impression of your store. Read how to protect your goods from damage, where to buy packaging materials, and how to personalize your package.

Wrap the goods carefully

It is terribly disappointing after several weeks of waiting for the package to receive it damaged. Customers who have experienced such disappointment are unlikely to return to the store again. Do your best to ensure that the goods reach them in perfect condition:

Wrap the item in bubble wrap.
Fill the empty space with Styrofoam or crumpled paper.
Some even use popcorn for this. It looks very unusual and original:
Protect fragile corners and surfaces of the product using the same foam and paper.
Select the correct size of the box for packing the goods so that it lies tightly in it and does not roll during transportation.

Read on for more tips on how to package your item carefully.

Find a supplier of packaging materials

You include the cost of packaging in the price of the product, so it will take time to find a company with a suitable price-quality ratio. Packaging store owners can offset packaging costs without raising the price of an item. This is a way not to skimp on quality, while remaining honest with customers.

Look for a supplier in search engines for “product packaging of an online store”, in business directories (for example, dnpackaigng.com) and sites (for example, Google.Catalog ).

Do not forget about the Aliexpress and eBay marketplaces - there, too, you can find original and high-quality packaging materials with a low cost.

Order a test batch from different suppliers. When you find a suitable one, agree on a wholesale supply, it will be cheaper.

Adnan Sahib, the owner of the four online stores, told us where and how much he buys packaging for his goods:

“We tried different packaging options and suppliers. As a result, the packaging for our shoes is a corrugated box with a silk-screened logo and wrapping paper with a silk effect. We order boxes from the company "DnPackaging.com" for about 26 rubles. The minimum order with print is 100 boxes; we usually take 300 pieces and get free shipping. But the first time it was necessary to pay 3000 rubles for the equipment for silk-screen printing. We found the paper in the company "Double V" and additionally asked to cut it. They have a large selection of papers and great service. A sheet of paper comes out about 7 rubles. "

Add personality to your packaging

Your packaging may be simple, but it certainly doesn't hurt a little bit of identity. Consider the pros and cons of two ways to make your packaging memorable.

Method 1: DIY decoration

If the business is not yet big and you can afford to personally pack each parcel, and then decorate standard boxes and packages with stamps, stickers, paper figures, ribbons or tape with the name of the store (see 6 ideas for decorating a parcel).

Pros:

Each package will be unique, different from the others, and customers will feel that you have put a piece of your soul into the package.
Low packaging cost.

Minus:

This packaging method takes a lot of time and effort.

Method 2: branded boxes

If you want your parcels to look original, but at the same time more solid, order boxes with a logo, maybe even in the colors of your company.

Pros:

In the eyes of your customers, you will look like a serious and professional store.
Packing parcels will not take long.

Minuses:

Branded boxes will cost you more than stickers or ribbons.
The handmade atmosphere will leave your store. It is because of her that many buyers prefer small online stores.

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What do customers expect from your packaging? Research your target audience. If you sell, for example, jewelry or cosmetics, then unusual beautiful packaging will add value to the product. And if your profile is, for example, a garden tool, then practicality is more important.

The easiest way to find out about the importance of packaging for customers is to ask them directly about it by arranging a survey on the website or in social networks.

Pack your product in such a way that customers would be pleased to open it, so that they would like to film this process and share it on social networks.